Effective Date: July 20, 2026

Welcome to Edsans Reach, operated by Opik Web Solutions ("we", "our", or "us"). This Privacy Policy explains how we collect, use, store, protect, and disclose information when you use our CRM, customer engagement, marketing automation platform, and WhatsApp Business Platform integration.

By using Edsans Reach, you agree to the collection and use of information in accordance with this Privacy Policy.

1. Introduction

This Privacy Policy describes how Opik Web Solutions collects, processes, stores, and protects information provided through Edsans Reach. Our platform integrates with Meta's official WhatsApp Business Platform (Cloud API) to enable businesses to communicate with their customers securely and efficiently.

2. Information We Collect

Account Information

We may collect:

• Name
• Email address
• Phone number
• Organization or business details
• Login credentials

WhatsApp Business Account Data

When you connect your WhatsApp Business Account through Meta's Embedded Signup flow, we may collect:

• WhatsApp Business Account (WABA) ID
• Phone Number ID
• Business display name
• Business information provided by Meta
• Access tokens required to communicate with Meta's official Cloud API

Message Templates

We synchronize information related to your approved WhatsApp templates, including:

• Template names
• Template content
• Approval status
• Template category

Message Data

To provide messaging services, we process:

• Incoming WhatsApp messages
• Outgoing WhatsApp messages
• Delivery status
• Read receipts
• Message timestamps
• Conversation metadata

Contact and Lead Data

Information uploaded or created by users may include:

• Customer names
• Phone numbers
• Email addresses
• Lead information
• CRM records

Usage Data

We collect platform usage information such as:

• Campaign analytics
• Message delivery statistics
• Response rates
• Login activity
• Device and browser information
• System logs for security and troubleshooting

3. How We Use This Information

We use the collected information to:

• Enable users to send and receive WhatsApp messages through our platform.
• Display synchronized WhatsApp message templates for campaign creation.
• Track message delivery, read status, and campaign performance.
• Power automated chatbot workflows and keyword-based responses.
• Provide a live chat inbox for real-time customer communication.
• Manage customer contacts, leads, and CRM records.
• Improve platform functionality and user experience.
• Detect fraud, unauthorized access, and maintain platform security.
• Comply with legal obligations and Meta Platform requirements.

4. Data Sharing

We value your privacy.

• We do not sell, rent, or share any user data or their customers' data with third parties for advertising or marketing purposes.

• WhatsApp Business Account data is used solely to provide the messaging services within our platform.

• Each user's data is completely isolated. No user can access another user's WhatsApp Business Account, messages, contacts, templates, or customer information.

• We share information with Meta Platforms, Inc. only as necessary to send and receive WhatsApp messages through Meta's official WhatsApp Cloud API.

• We may share limited information with trusted cloud infrastructure providers that process data solely on our behalf under appropriate security and confidentiality obligations.

5. Data Storage & Security

We implement industry-standard security measures to protect your information.

These measures include:

• Secure encrypted cloud databases.
• HTTPS and TLS encryption for all communications.
• Secure storage of API credentials and access tokens.
• Access controls and authentication mechanisms.
• Continuous monitoring and logging for security purposes.

WhatsApp access tokens obtained through Meta's Embedded Signup flow are stored securely and are never exposed to other users.

6. Data Retention & Deletion

We retain information only for as long as necessary to provide our services or comply with legal obligations.

• Users can disconnect their WhatsApp Business Account at any time, which removes the stored access token and webhook subscription from our platform.

• Users may request complete deletion of their account and associated data by contacting us.

• WhatsApp message records and related metadata are generally retained for up to 12 months or until account deletion, whichever occurs first, unless a longer retention period is required by applicable law.

7. Meta Platform Data Policy Compliance

Our use of information received from Meta APIs adheres to the Meta Platform Terms and Developer Policies, including the Limited Data Use requirements.

We request and use only the minimum permissions necessary to provide our services, including:

• whatsapp_business_management
• whatsapp_business_messaging

We use Meta API data solely for providing WhatsApp Business messaging functionality and do not use such information for unrelated purposes.

8. Cookies and Analytics

We may use cookies, session identifiers, and analytics tools to improve platform performance, remember user preferences, monitor usage, and enhance security.

9. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, legal requirements, or Meta Platform policies.

Updated versions will become effective immediately upon publication on this page. Continued use of Edsans Reach constitutes acceptance of the revised Privacy Policy.

10. Contact Information

If you have any questions or requests regarding this Privacy Policy or your personal data, please contact:

Opik Web Solutions
Email: support@opik.in
Website: www.opik.in
Address: [Your Complete Business Address]

By using Edsans Reach, you acknowledge that you have read, understood, and agreed to this Privacy Policy.